watched "HELVETICA"
*NOTES
-its everywhere
-train stations, boxes etc.
-typography is white not black & white
"AMERICAN AIRLINES LOGO"
-loves modernism
always interested in CLARITY
clear, readible, interesting
work in the lnies of GRIDS
-creating order is typogrpahy
-1993 started using computers slowly.
HELVETICA = SWITZERLAND
**ALFRED HOFFMAN says
-father created HELVETICA (Eduord Hoffman)
helvetica interelationship in the negative.
-swiss paid attention of the ball-ground font.
POWER LETTER FORM
Stempe & HAAS foundry now own HELVETICA Linography.
-Name HELVETICA by STEMPLE & HAAS ,, name was changed for AMERICAN MARKET
**ERIK SPEIKERMAN -(designed FUTURA FONT)
-designed the subway sign system.
-he thought it was a good typeface
-ariel is worse than HELVETICA
-it's a default font, never going away.
-perfect balacne of push pull in letters.
**DAVID CARSON
- didnt understand rules of design.
broke all the rules
-"RAY GUN" Magazine .
-Simple + Clean = BORING to him.
neutral/efficient
smoothness
=more acceptable transparent.
EXAMPLES OF EVERYDAY ITEMS< THINGS< STUFF WITH HELVETICA FONT
- jeep
- toyota
- nestle
- verizon
- BMW
- Energizer
- Oral B
- JC Penny
- Fendi
- Staples
- Sears
- SAAB
- American Apparel
- Jackass
- the Beetles
- Run DMC
- Little Miss Sunshine
- Sesame Street
- Target
- U2
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