Week 2

10th MARCH 2011


The Different Movement's of Design History.

Victorian Movement

Arts & Crafts Movement (1830-1900)

Art Nouveau (1890-1910)

-Went through these movements taking notes.

Victorian Movement

1.  EARLY  

• very symmetrical.
• lost of different fonts on the same page.
• curvy fonts, patterns.
• very architectural.
• the work was always filling up the whole page; breaks the rules of having white space.
• ribbons, banners common theme. (very popular).

             example: - "COCA COLA LOGO" 

                                curvy, wavy. Banner style, borders.

2.  MID

• less clutter on page.
• motion in type placing.
• more racy - woman showing her ankle. 

             example:- "BUDWEISER"  

                                "LEVI'S"

                                "CAMPBELL'S SOUP" 

                                "DIESEL"

-NOTE: ROY LICHENSEIN*

1. LATE (1910)

• writing is the same.
• clearer format.
• neater.
• fine lines.
• simplified / geometric shapes.

Arts & Crafts Movement (1830-1900)

"Arts & Crafts Movement, was a motion against the poor aesthetic quality of the industrial Revolution in GREAT BRITAIN."

• UNITY in artwork- Lifts the bridge between the Victorian and Modern Artists/Designers.
• WILLIAM MORRIS* - Leader of the Arts & Crafts.  Craftsmenship. The bridge to MODERNISM.
• Rebelling against Industrial / Factory Work.
• Co-ordinated patterns. Unlike Victorian Era where it was all over the place patterning.
• William Morris loved patterns. 
• More natural looks, not as symmetrical.

 -used pigskin*

Art Nouveau (1890-1910)

• direct descendant of ARTS & CRAFTS MOVEMENT.
• looks better.

-cont. week3*